Mass Media

Mass Media

The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television.

Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilise the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. 

Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting. Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets. Event organizing and public speaking can also be considered forms of mass media.

The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.

Mass media are media like radio, television, internet or other things that reach many people. Television is most used. We can see and hear news from around the world. Radio also brings music and news. Books supply older and more detailed material. The internet is also important. We can search for all the news and information. Websites like Wikipedia and about.com give information about many things. Libraries are also important. In libraries we can read books and listen to music.

The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media (like books and manuscripts) were present centuries before the term became common.

Purposes of Mass Media

Mass media encompasses much more than just news, although it is sometimes misunderstood in this way. It can be used for various purposes:

  • Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
  • Entertainment, traditionally through performances of acting, music, and TV shows along with light reading; since the late 20th century also through video and computer games.
  • Public service announcements and emergency alerts (that can be used as political device to communicate propaganda to the public).

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