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Pressure Groups and Public Opinion

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Pressure Groups

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2

Types and Characteristics of Pressure Groups

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3

Benefits and Incentives

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4

Functions and Importance of Pressure Groups

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5

How Pressure Groups Achieve Their Aims

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6

Difference Between Pressure Groups and Political Parties

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7

Public Opinion

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8

Characteristics of Public Opinion

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9

Importance of Public Opinion

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10

Measuring Public Opinion

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11

Problems Associated With Public Opinion

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12

Agencies of Public Opinion

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13

Advantages and Disadvantages of Opinion Polls

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14

Mass Media

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15

Forms of Mass Media

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16

Functions of the Mass Media

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