The main advantage of using cinema as an advertising medium is that it is

Cinema is a form of entertainment that involves watching movies on a big screen in a theater. In this question, it is asking about the main advantage of using cinema as an advertising medium. An advertising medium is a channel or platform used by businesses to promote their products or services to potential customers.

The options given are: cheap, accurate, accessible (correct), and informative. To determine the correct answer, let's consider each option.

- Cheap: This means that using cinema as an advertising medium is cost-effective or inexpensive. However, this may not necessarily be the main advantage of using cinema for advertising.

- Accurate: This means that advertising through cinema provides precise and reliable information to the audience. While cinema advertising can be accurate, it may not be the main advantage.

- Accessible (correct): This means that cinema advertising is easily available or reachable by a large number of people. When a business advertises in cinemas, it can reach a wide audience because many people go to the movies. This makes cinema an accessible advertising medium.

- Informative: This means that cinema advertising provides valuable and useful information to viewers. While cinema ads can be informative, it may not be the main advantage.

Based on the options given, the correct answer is Option C: accessible. The main advantage of using cinema as an advertising medium is that it is easily accessible to a large number of people.

Using cinema for advertising allows businesses to reach a diverse and captive audience who are already engaged and attentive. It provides an opportunity to showcase products or services on a big screen with high-quality visuals and sound, creating a memorable and impactful experience for viewers.

To learn more about the advantages and disadvantages of different advertising mediums, please refer to your Commerce textbooks.